Perspectives for what's next.
Practical notes on building, marketing and growing digital products.
Latest writing
- Technology
Why page speed is a business metric, not a developer metric
Slow pages quietly tax every campaign you run. Here is how to think about performance in business terms.
6 min readRead article - Digital Growth
Search and social are not competing budgets
Social creates demand, search captures it. Planning them together makes both cheaper.
5 min readRead article - Creative & Design
A logo is a starting point. A system is what people remember.
Consistency across touchpoints does more for recognition than any single mark.
4 min readRead article
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